クリニックフォア LP analysis: 「健康経営」を、オンライン診療でもっとスマートに

How this LP sells

We introduce a benefits service that allows employees to use online medical consultations at a discount, targeting companies working on health management and women's empowerment initiatives. We drive requests for materials and consultations through consultation track records, satisfaction rate figures, zero implementation costs, and use case examples by challenge.

Target audience

HR and general affairs managers at companies working on health management, women's empowerment initiatives, and improving employee QOL

Main message

「健康経営」を、オンライン診療でもっとスマートに

Price & discount

導入費用0円・固定費用なし。企業負担は割合（例：100%、50%）または定額（例：550円、1,000円）で設定。診察料1,650円・配送料550円

CTA

資料請求／ご相談・お問い合わせ

Appeal

Track record & numbersEase & time savingLow priceSolving a problemExperts & authority

Offer

Brochure request & downloadFree consultation & counseling

What is on the LP (top to bottom)

1. First View

   We highlight that health management can be easily achieved through online consultations, with consultation and material request buttons placed.

   「健康経営」を、オンライン診療で
2. Service Philosophy

   We communicate that we support employee health as a trusted primary care physician for busy business professionals.

   忙しい人を、Wellな人に。
3. Clinic Strengths

   We explain the number of clinics, short wait times, evening and weekend hours, and online consultations completed via smartphone.

4. Track Record

   We present consultation records and user satisfaction rates with figures and footnotes.

   1000万件以上の診療実績
5. Medical Departments Covered

   We list numerous medical departments available through online consultations.

   多数の診療科に対応
6. Service Overview

   We explain the system where companies cover part of consultation fees and employees receive discounted access via coupons, along with flexibility in settings.

   企業様ニーズに合わせて自由にカスタマイズ可能
7. Implementation Steps

   We show that implementation is free with a minimum implementation period of one month, and provide examples of how to determine medical departments and cost-sharing ratios.

   導入費用0円、固定費用もなし
8. Challenges We Can Solve

   We organize what we can accomplish across three challenges: health management, women's empowerment initiatives, and improving employee QOL.

   福利厚生が解決する課題と提供する価値

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Start from the manager's challenges: We structure proposals using language around internal HR challenges such as health management certification and women's empowerment initiatives.

Emphasize low implementation risk: We indicate zero initial and fixed costs and minimum implementation timeframe to make approval easier.

Show concrete vision through implementation examples: With examples of medical department selection and cost-sharing ratios by purpose, it's easy to imagine how to use the service at your own company.

Points that generally need care in this industry's expressions

In medical service advertising, it is generally important to provide evidence for figures such as consultation records and satisfaction rates, and to avoid expressions that guarantee or exaggerate treatment effectiveness.

This introduces general issues and does not judge whether this LP's expressions are appropriate.