クリニックフォア LP analysis: 内科・皮膚科・アレルギー科のオンライン保険診療

How this LP sells

For those wanting to reduce the burden of office visits, we promote online medical consultations that can be completed via smartphone or PC with insurance coverage. We present consultation track records and satisfaction ratings, provide cost estimates for initial and follow-up visits, offer an option for same-day medication pickup, display treatable symptoms, and guide users to booking via calendar.

Target audience

People who want to receive insured medical consultations without visiting a clinic for colds, headaches, skin irritation, allergies, and similar conditions

Main message

内科・皮膚科・アレルギー科のオンライン保険診療

Price & discount

初診 合計1,830円〜2,350円、再診 合計1,240円〜2,470円（3割負担の目安・システム利用料1,000円込み）

CTA

カレンダーから診療予約する

Appeal

Ease & time savingTrack record & numbersLow price

Offer

-

What is on the LP (top to bottom)

1. First View

   We demonstrate that online insured consultations in internal medicine, dermatology, and allergy medicine can provide medication prescriptions.

   ＼ お薬もお出しできます※7 ／
2. Track Record

   We present figures such as consultation volume and satisfaction ratings with accompanying notes.

   1000 万件 以上※3
3. Pricing

   We indicate that insured consultations do not differ significantly from in-person visits and provide cost estimates for initial and follow-up consultations.

   いつもの対面診療と大きく変わりません。
4. Same-Day Medication Pickup

   We explain an option for motorcycle courier delivery to receive medication the same day in applicable areas and detail the delivery charge.

   バイク便でお薬をお届けします
5. Treatable Symptoms

   We list symptoms treatable by internal medicine, dermatology, and allergy medicine alongside available medications.

   幅広い症状・疾患に対応しています。
6. Important Notes

   We clarify cases where online prescription is not possible, such as for highly addictive medications or when testing is required.

   オンラインでお薬の処方ができない場合があります

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Resolve cost concerns with total amount: By presenting estimated total cost including system fees, we address concerns that online consultations might be expensive.

Appeal for immediate effectiveness with same-day pickup: We meet the need for medication when feeling unwell through our delivery option.

Clearly state limitations: By indicating medications that cannot be prescribed and cases requiring in-person visits, we prevent misaligned expectations.

Points that generally need care in this industry's expressions

Medical facility advertisements are generally required to be cautious about how statistics on track records and satisfaction ratings are presented (clearly stating survey timing and subjects) and to avoid expressions that could mislead patients into thinking medication will always be prescribed during consultations.

This introduces general issues and does not judge whether this LP's expressions are appropriate.