湘南美容クリニック LP analysis: 毛穴（開き・黒ずみ）の原因と対処方法

How this LP sells

For people troubled by open pores and dark spots, the page explains causes by type, then highlights common self-care pitfalls before guiding users to medical aesthetic treatment options. Each procedure shows first-visit and single-session prices including tax, allowing for easy comparison.

Target audience

People struggling with open pores and dark spots that won't improve with makeup or skincare

Main message

毛穴（開き・黒ずみ）の原因と対処方法

Price & discount

ララドクター初回1回9,800円、フラクショナルCO2レーザー小1回6,200円、ダーマペン顔1回11,000円など（税込）

CTA

詳しくはこちら／WEB予約

Appeal

Solving a problemIngredients, quality & craftsmanshipLow price

Offer

First-purchase discount

What is on the LP (top to bottom)

1. First View

   Clearly indicates this is an informational page from a cosmetic dermatology clinic focused on open pores and dark spots.

   毛穴（開き・黒ずみ）の原因と対処方法
2. Problem Presentation

   Lists specific concerns like makeup-resistant blemishes, strawberry nose, and vertically elongated pores to build empathy.

   こんな毛穴（開き・黒ずみ）のお悩みありませんか？
3. Cause Explanation

   Categorizes pores into open, dark-spot-prone, and clogged types, explaining the cause of each.

   毛穴トラブルの種類と原因
4. Self-Care Pitfalls

   Presents three counterproductive habits—over-washing, squeezing out comedones, and covering with primer—and explains why they backfire.

   そのケア、実は逆効果かもしれません。
5. Solution Presentation

   Establishes that self-care has limits and transitions to recommending medical aesthetic treatments.

   セルフケアでは根本的な改善が難しい
6. Treatment Menu and Pricing

   Organizes treatments by pore type with options like peeling, laser, and injectables—each with features and tax-included pricing.

   レーザー治療との相性抜群

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Problem → Cause → Ineffective Care sequence: By showing self-care limitations before presenting treatments, the flow helps comparison-minded users feel confident in their decision-making.

Pore-type segmentation: Tabs separate concerns (open, dark spots, clogged, dry), making it easy for users to find the right treatment for their specific issue.

Transparent pricing per treatment: Each menu includes session count and tax-included price, helping users gauge budget before moving to detailed pages.

Points that generally need care in this industry's expressions

Medical aesthetic advertising requires careful attention per advertising guidelines: avoid definitive claims about effects, ensure risks and side effects are explained, and clarify that procedures are self-funded treatments.

This introduces general issues and does not judge whether this LP's expressions are appropriate.