Hanasui LP analysis: Best Seller
How this LP sells
An Indonesian budget beauty brand's site that leads with best-selling and new lip, skincare and makeup products at low price points. It builds trust with award news and a certification block (halal, regulatory registration, natural ingredients, good manufacturing practice).
- Target audience
- Price-conscious Indonesian women and teens buying everyday makeup and skincare
- Main message
- Best Seller
- Price & discount
- Rp 21.000 – Rp 69.000
- CTA
- Quick View
- Appeal
- Offer
What is on the LP (top to bottom)
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Navigation
A detailed category menu for personal care, face care, body care and makeup.
Personal Care
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Best sellers
Popular lip, serum, sunscreen and body products shown with low single prices.
Best Seller
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New arrivals
A long list of new products and shades, each tagged as new to signal frequent launches.
New Arrival
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Category shortcuts
Links into personal care and makeup ranges.
View More
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News & awards
Articles about beauty awards won, launches and campaigns used as social proof.
Beauty Insight
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Instagram
Embedded social posts to show the brand's community activity.
Our Instagram
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Certifications
Four badges covering halal compliance, safety registration, natural ingredients and manufacturing standards.
Our Certification
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Footer
Newsletter sign-up, where-to-buy link and company info.
Subscribe to our Newsletter
Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).
Key takeaways
Certification block: Grouping halal, safety and manufacturing assurances into one visual block answers key trust questions for this market.
Awards as news: Using award articles in the news feed adds third-party proof without a separate testimonials section.
Many new tags: Marking a large share of items as new conveys an active, trend-following brand.
This analysis was created by Doyle's AI after reading this LP.
For your own ads, AI goes from the change in your numbers all the way to "what to change next."
Points that generally need care in this industry's expressions
Indonesian cosmetics ads generally need care with whitening claims, award or best-of statements, and halal or natural claims, which should match actual certifications.
This introduces general issues and does not judge whether this LP's expressions are appropriate.
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