chocoZAP LP analysis: 手ぶらでOK。月額料金に含まれた、ゴルフ練習。
How this LP sells
Introducing the golf practice service included in chocoZAP's monthly plan for 2,980 yen. Users can practice hands-free and in casual attire, combining beginner-friendly video learning with practice booths to work toward improving their scores.
- Target audience
- Golf beginners and those with no golf experience. People who want to practice casually after work. People who feel intimidated by the cost of purchasing golf equipment.
- Main message
- 手ぶらでOK。月額料金に含まれた、ゴルフ練習。
- Price & discount
- 月額2,980円（税込3,278円）に含まれる
- CTA
- 入会はこちら
- Appeal
- Offer
What is on the LP (top to bottom)
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First View
Golf practice offered at 124 locations nationwide. Emphasizes hands-free use and that no additional charges apply—everything is included in the monthly fee.
手ぶらOK / 全国124店舗 / 追加料金0円
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Problem Statement
Presents three challenges people face when starting golf (time, cost, preparation hassle) and guides to solutions for each.
時間に余裕がある時にしかゴルフ練習場にいけない
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Solution 1: Easy Access
Promotes the ability to aim for score improvement in a short time through repeated practice.
気軽に通ってしっかり反復練習
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Solution 2: Hands-Free Use
Eliminates the hassle of carrying equipment. Emphasizes the convenience of dropping by after work or while shopping.
手ぶらで練習 / 思い立ったらそのまま直行
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Solution 3: Beginner-Friendly Environment
Easily try golf even without equipment. Appeals to expanding interest in golf as a new hobby.
無料レンタルでまずは気軽にゴルフが試せる
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Life Benefits
Morning swing provides mental and physical refreshment. Presents value beyond golf itself, such as new hobbies and expanded social connections.
朝のスイングですっきり爽快 / 新たにスポーツを知れて趣味の
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Target Users
Accommodates all levels from beginners to advanced golfers. Explicitly welcomes beginners and those with no experience.
初心者・未経験者も大歓迎
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Four Key Points
Systematizes step-by-step improvement through an easy-to-start environment, private space, flexible reservation system, and RIZAP GOLF-supervised video learning.
思いっきりクラブを振れる / あなたのペースで練習
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Video Learning Menu
Videos from RIZAP GOLF trainers provide a learning path from basic skills to score improvement. Includes abundant beginner-friendly explanations.
正しいスイングの定着や、ラウンドの実践に活かせる
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User Testimonials
Presents two real user cases. Demonstrates results both as an entry point for new beginners and as an everyday habit.
何かを新しく始めるといったハードルが高かったりしますが、チョ
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Usage Statistics & Survey
About one in four or more golf users are women. Top reason for use is 'convenience,' second is 'affordable cost,' supporting the appeal angles.
気軽に利用できる 25% / 費用が安い 20%
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How to Use
Reservation system via app. Up to four 20-minute time slots can be reserved. Flexible cancellation available up to 1 minute before start time.
1枠20分で、各サービスの中から1日あたり最大4枠予約可能
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CTA
Emphasizes membership in as little as 3 minutes. Reduces psychological barriers to application.
最短3分でジム利用開始
Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).
Key takeaways
Pain points are broken down with high clarity: Three distinct obstacles—'no time,' 'high costs,' 'preparation hassle'—are each paired with specific solutions: 'repeated practice,' 'free rental,' 'hands-free use.' Appeals tailored to multiple purchasing barriers.
Psychological barriers for beginners are carefully removed: Addresses beginner anxiety (equipment, clothing, rules) with free rental, casual attire OK, and beginner-friendly rule videos. Also hints at added value like discovering new hobbies and social expansion to encourage the challenge.
'Included in monthly fee' is repeatedly emphasized: Zero additional charges are mentioned in multiple places. Creates a sense of 'generous benefits' for existing monthly members. Also works as a cross-sell opportunity for existing customers.
Trust building through RIZAP GOLF supervision: Trainer credentials (20 years golf experience, 11 years teaching experience) are listed. Attaches 'quality instruction' to free video content, positioning the facility not merely as a practice space but as a learning environment.
Statistics and surveys validate appeal angles: Survey results from users show that 'convenience' and 'cost' messaging resonates with actual users. Makes claims credible through visible evidence.
This analysis was created by Doyle's AI after reading this LP.
For your own ads, AI goes from the change in your numbers all the way to "what to change next."
Points that generally need care in this industry's expressions
In golf lesson and practice facility advertising, expressions like 'aim to break ◆◆ at ○○' regarding improvement effects or score improvements may violate the Pharmaceutical Affairs Law or Unfair Competition Prevention Act. This page also contains expressions like 'aim to improve scores' and 'aim to break 100,' and for products with high variance in results due to individual differences and usage frequency, the industry generally requires careful disclaimers and condition statements to avoid being perceived as guaranteeing effects.
This introduces general issues and does not judge whether this LP's expressions are appropriate.
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