バイク王 LP analysis: 全国の豊富な車両をオンラインでつなぎ、お探しの1台と

How this LP sells

We convey to people searching for used motorcycles that they can choose from inventory across our nationwide stores using figures for the number of units handled and number of locations. We show that for bikes with certain engine displacement or larger, inter-store transfers and mail-order shipping are free, guiding them to inventory search.

Target audience

People who want a specific model not available at nearby stores and want to search a wider inventory

Main message

全国の豊富な車両をオンラインでつなぎ、お探しの1台と

Price & discount

126cc以上の車両は店舗間配送・通販送料が0円（条件あり）

CTA

バイクを探す

Appeal

Track record & numbersEase & time savingLow price

Offer

Promotional price

What is on the LP (top to bottom)

1. First View

   We communicate that we have created an environment where customers can fully choose from nationwide inventory connected online.

   お探しの1台とめぐり逢えるために
2. Results Figures

   We show annual units handled and the number of nationwide locations with breakdowns by region.

   年間取扱台数 10万台以上
3. Strength 01 Abundant Inventory

   We communicate that inter-store transfers and mail-order are available, making it easier to find the bike you're looking for.

   あなたのお探しの愛車がきっと見つかります
4. Strength 02 Free Inter-Store Shipping

   For customers who want to see the actual bike before purchasing, we show that in-region transfer shipping is free and note the excluded conditions.

   126cc以上の車両 店舗間配送0円
5. Strength 03 Free Mail-Order Shipping

   We show that shipping to your home is free and indicate excluded regions and vehicles.

   126cc以上の車両 通販送料0円
6. CTA

   We guide customers to new and used vehicle inventory search and details on mail-order services.

   バイクを探す

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Show scale with numbers: By showing units handled and number of locations first, we add credibility to the claim that "we have abundant inventory."

Lower barriers to distant inventory with free shipping: We eliminate concerns when buying bikes not available nearby (inability to see the actual bike, shipping costs) through both inter-store transfers and mail-order options.

Points that generally need care in this industry's expressions

For used vehicle advertisements, it is generally required to display conditions such as target vehicles and target regions near free display indicators like "shipping 0 yen," and to include the date and calculation assumptions alongside figures such as units handled.

This introduces general issues and does not judge whether this LP's expressions are appropriate.