ニコニコカーリース（ニコノリ） LP analysis: マンガでわかるカーリース 後編「安さの理由」

How this LP sells

Following the first part, this manga explains why car leasing is affordable. It conveys the mechanism through illustrations: regular maintenance during the contract period and a dedicated support desk keep the vehicle in good condition, and the higher residual value at return is reflected in the monthly payment.

Target audience

People who question the low cost of car leasing and want to understand the mechanism before considering it.

Main message

マンガでわかるカーリース 後編「安さの理由」

Price & discount

頭金0円・車検や税金などを含む定額

CTA

貯金0円でもOK! 仮審査申込

Appeal

Story & empathyLow priceIngredients, quality & craftsmanship

Offer

Free consultation & counseling

What is on the LP (top to bottom)

1. Maintenance Support

   Shows the flow of regular inspections at certified service centers during the contract period, organized by timing.

   点検ハトッテモ大切デ～ス！
2. Support Desk

   Depicts how an around-the-clock support desk assists from pre-contract inquiries through post-contract vehicle exchanges, extensions, and returns.

   365日対応のコールセンター
3. The Mechanism Behind Affordability

   Explains through diagrams how a well-maintained vehicle has higher residual value at return, and that difference can be deducted from the monthly payment.

   大切に乗るからこの分おトク！！
4. Post-Return Use

   Explains that after lease completion, customers can upgrade to a new vehicle, while returned cars are repurposed as rental or used vehicles.

5. Cost Summary

   Summarizes that down payments, vehicle inspections, various taxes, and compulsory liability insurance require no separate payment, making household budgeting easier.

   毎月フラットなお支払い
6. CTA

   Demonstrates nationwide availability and partnership with credit companies, directing users to provisional screening, phone, or LINE consultation.

   審査に不安な方もお気軽に

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Answer "Why it's affordable" through the business model: Builds confidence by addressing doubts about low cost through the business mechanism of maintenance and post-return vehicle utilization.

Integrate diagrams into the manga format: Illustrates the relationship between fixed monthly payment and residual value at return within comic panels, making financial explanations more approachable.

Points that generally need care in this industry's expressions

Car lease advertisements are generally required to clearly show which expenses listed as "0 yen" are included in the monthly payment, as well as to present conditions for post-return settlement and early termination clearly.

This introduces general issues and does not judge whether this LP's expressions are appropriate.