ZARQA LP analysis: Houdt jouw (extra) gevoelige huid in balans

How this LP sells

A clean-beauty skincare brand page aimed at people with sensitive skin. It leads with simple trust badges (fragrance-free, vegan, hypoallergenic, Dead Sea minerals) and a 'less is more' ingredient philosophy, then routes visitors by skin type and pushes a skin test before showing products.

Target audience

People in the Netherlands, mainly women, with (very) sensitive skin or concerns such as acne, eczema, rosacea or dryness

Main message

Houdt jouw (extra) gevoelige huid in balans

CTA

doe de huidtest

Appeal

Solving a problemIngredients, quality & craftsmanshipTrack record & numbers

Offer

-

What is on the LP (top to bottom)

1. First view

   States the promise of keeping sensitive skin balanced, backed by four short product attributes.

   0% parfum
2. Brand philosophy

   Frames the products as a long-term investment in healthy skin, using only proven ingredients and avoiding unnecessary ones to lower irritation risk.

   Door te kiezen voor minder
3. New product

   Introduces a high-SPF sun fluid for sensitive skin with skin- and environment-friendly filters.

   Nieuw, ZARQA SunFluid SPF50
4. Skin type guides

   Explains four skin types in short educational blocks, each linking to tailored care advice.

   Vette, onzuivere huid
5. Skin test

   Uses a statistic about women choosing the wrong skincare to motivate taking a skin test.

   Waar heeft jouw huid behoefte
6. Products

   Shows a selection of day and night creams, cleanser, serum and sun lotion with links to details.

   Ontdek onze producten
7. Inspiration

   Links to articles on acne, scalp care and rosacea to support content-led discovery.

   Inspiratie
8. Newsletter

   Invites sign-up for skincare tips aimed at sensitive skin.

   Een stralende huid én inbox?

Summaries are Doyle's analysis. Text in quotation marks is excerpted from the LP (source: the original page on the right).

Key takeaways

Badge-led reassurance: Four short attributes right under the headline answer the main worries of sensitive-skin buyers at a glance.

'Less is more' argument: Positioning fewer ingredients as lower irritation risk turns a minimal formula into a benefit.

Statistic to trigger a quiz: A claim that most people use the wrong products creates a reason to take the skin test before buying.

Points that generally need care in this industry's expressions

In EU/Dutch cosmetic advertising, terms like 'hypoallergenic', 'clean' and 'proven' and references to conditions like eczema or psoriasis generally require substantiation and must not suggest medical treatment.

This introduces general issues and does not judge whether this LP's expressions are appropriate.