LP-analyse van Implora: #BeraniJadiAku

Hoe deze LP verkoopt

An Indonesian affordable makeup and skincare brand's store that opens with a self-expression hashtag and promotions such as free shipping, cashback and cash on delivery. It lists low-priced best sellers and spotlights a reformulated matte lip cream with its moisturizing ingredients and shade range.

Doelgroep

Young Indonesian women wanting affordable, expressive makeup and basic skincare

Hoofdboodschap

#BeraniJadiAku

Prijs en korting

IDR 9.500 – IDR 87.000

CTA

Get It Now

Invalshoek

Lage prijsIngrediënten, kwaliteit en vakmanschapVerhaal en herkenning

Aanbod

Actieprijs

Wat er op de LP staat (van boven naar beneden)

1. First view

   A brand hashtag about daring to be yourself plus a line inviting purchases with attractive promos.

   #BeraniJadiAku
2. Promotions

   Lists free shipping, cashback and cash on delivery as shopping benefits.

   Cashback 10Rb
3. Best sellers

   Popular lip, complexion, sunscreen and moisturizer products with low price points.

   BEST SELLER
4. Product spotlight

   Explains a reformulated matte lip cream: more moisturizing ingredients, strong pigment, transfer resistance and many shades.

   #MoistToTheMatte
5. News

   A list of brand news and articles.

   News List
6. Instagram

   Invites visitors to follow the brand's social account.

   FOLLOW US ON INSTAGRAM
7. Newsletter & footer

   Early access to sales for subscribers, plus reseller and affiliate links.

   early access to sales and prom

Samenvattingen zijn de analyse van Doyle. Tekst tussen aanhalingstekens is aan de LP ontleend (bron: de oorspronkelijke pagina rechts).

Belangrijkste conclusies

Cash on delivery as a benefit: Listing COD next to discounts lowers the barrier for shoppers who avoid online payment.

Reformulation messaging: Stating what changed and what stayed the same (shades) reassures existing fans while attracting new buyers.

Hashtag-led identity: A short self-expression hashtag gives a consistent hook across site and social.

Punten waarbij in de uitingen van deze branche doorgaans voorzichtigheid geboden is

Indonesian cosmetics ads generally need care with long-wear or transfer-proof claims and ingredient benefits, which should be supportable, and with products' registration with the national authority.

Dit introduceert algemene aandachtspunten en beoordeelt niet of de uitingen van deze LP passend zijn.