LP-analyse van Cosmed Cosmeceuticals: CİLDİNİZE İYİ GELEN DOKUNUŞ

Hoe deze LP verkoopt

The online store home page of a cosmeceutical skin, hair and body care brand. It stacks several promotions (second-item discounts and a coupon code above a basket threshold), then sells by routine step, a seasonal featured line with sale prices, monthly best sellers and a skin-type selector.

Doelgroep

Skin care buyers in Turkey looking for active-ingredient products for acne-prone, oily, sensitive or dry skin

Hoofdboodschap

CİLDİNİZE İYİ GELEN DOKUNUŞ

Prijs en korting

SUPER300 KODU İLE 1200 TL VE ÜZERİ 300 TL İNDİRİM / 2. ÜRÜNE %35 İNDİRİM

CTA

Sepete ekle

Invalshoek

Lage prijsTijdelijk en exclusiefIngrediënten, kwaliteit en vakmanschapEen probleem oplossen

Aanbod

Actieprijs

Wat er op de LP staat (van boven naar beneden)

1. Promotion ticker

   A scrolling bar repeats second-item discounts and a coupon code that takes a fixed amount off larger baskets.

   2. ÜRÜNE %35 İNDİRİM FIRSATLAR
2. Routine steps

   Frames the range as a four-step routine: cleanse, serum, moisturise, protect.

   1. Arındırma
3. Seasonal featured line

   Highlights an acid- and retinol-based line for the new season with sale prices and an add-all-to-basket option.

   Sonbahara hazır mısınız?
4. Best sellers

   Shows this month's most chosen products, mostly cleansers and a retinol serum, with sale versus normal prices.

   Bu Ayın En Çok Tercih Edilenle
5. New product launch

   Announces a new personal care line with a bold, rule-breaking tone and a link to the collection.

   BAKIMIN KURALLARINI YENİDEN YA
6. Shop by skin type

   Lets visitors pick their skin type and filter by price range to see matching products.

   Cilt Tipini Seç

Samenvattingen zijn de analyse van Doyle. Tekst tussen aanhalingstekens is aan de LP ontleend (bron: de oorspronkelijke pagina rechts).

Belangrijkste conclusies

'Add all to basket' for a line: Offering a one-click bundle of a whole routine line raises order value and simplifies choice.

Routine as navigation: Numbered routine steps help shoppers who know their goal but not which product type to start with.

Skin-type selector with price filter: Combining need and budget filters on the home page shortens the path to a suitable product.

Punten waarbij in de uitingen van deze branche doorgaans voorzichtigheid geboden is

Skin care ads in Turkey generally need care with claims about acne, spots or anti-ageing results, which can be read as medical effects, and with sale prices versus reference prices, which should be accurate.

Dit introduceert algemene aandachtspunten en beoordeelt niet of de uitingen van deze LP passend zijn.