PUPA Milanoの LP 分析：Ricevi con soli 2€ la courtley pochette

この LP の売り方

A purchase-with-purchase promotion: buy three makeup products and add €2 to get a pouch, with its retail value shown to frame the deal. The page then lists a broad mix of eye, lip and face products to fill the three-item basket.

ターゲット

Makeup shoppers in Italy building a multi-item order

主なメッセージ

Ricevi con soli 2€ la courtley pochette

価格・割引

aggiungendo solo 2€

CTA

Acquista

訴求

価格の安さ限定・今だけ

オファー

プレゼント・特典キャンペーン価格初回割引

LP の中身（上から順）

1. Header / Membership

   First-order discount sign-up and free-shipping threshold.

   SCONTO DEL 15% SUL TUO PRIMO A
2. First view

   States that the pouch is available for a small add-on price.

   Ricevi con soli 2€ la courtley
3. Offer details

   Explains the three-item condition, the €2 add-on and the pouch's stated retail value, framing it as a stylish accessory for beauty essentials.

   dal valore commerciale di 8,90
4. Terms

   Gives the promotion validity period.

   Promozione valida
5. Product list

   Around 27 makeup items across categories with short benefit lines, prices, best-seller tags and some markdowns.

   Matita kajal intensa.
6. Footer

   Newsletter and customer service links.

   iscriviti alla newsletter

要約は Doyle の分析です。「」内は LP の文言の抜き出しです（出典は右の元のページ）。

参考になる点

Token-price add-on：Charging a small amount for the gift and showing its retail value makes the deal feel tangible while protecting perceived value.

Cross-category basket：A three-item threshold across all makeup encourages shoppers to explore other categories.

この業種の表現で、一般に注意が必要とされる点

When stating a 'retail value' or reduced price for a gift or product, EU rules generally expect the reference price to be genuine and the conditions to be clear.

一般的な論点の紹介で、この LP の表現の適否を判断するものではありません。