Analisis LP Implora: #BeraniJadiAku

Cara LP ini menjual

An Indonesian affordable makeup and skincare brand's store that opens with a self-expression hashtag and promotions such as free shipping, cashback and cash on delivery. It lists low-priced best sellers and spotlights a reformulated matte lip cream with its moisturizing ingredients and shade range.

Target audiens

Young Indonesian women wanting affordable, expressive makeup and basic skincare

Pesan utama

#BeraniJadiAku

Harga & diskon

IDR 9.500 – IDR 87.000

CTA

Get It Now

Daya tarik

Harga murahBahan, kualitas & keahlianCerita & empati

Penawaran

Harga promo

Isi LP (atas ke bawah)

1. First view

   A brand hashtag about daring to be yourself plus a line inviting purchases with attractive promos.

   #BeraniJadiAku
2. Promotions

   Lists free shipping, cashback and cash on delivery as shopping benefits.

   Cashback 10Rb
3. Best sellers

   Popular lip, complexion, sunscreen and moisturizer products with low price points.

   BEST SELLER
4. Product spotlight

   Explains a reformulated matte lip cream: more moisturizing ingredients, strong pigment, transfer resistance and many shades.

   #MoistToTheMatte
5. News

   A list of brand news and articles.

   News List
6. Instagram

   Invites visitors to follow the brand's social account.

   FOLLOW US ON INSTAGRAM
7. Newsletter & footer

   Early access to sales for subscribers, plus reseller and affiliate links.

   early access to sales and prom

Ringkasan adalah analisis Doyle. Teks dalam tanda kutip dikutip dari LP (sumber: halaman asli di sebelah kanan).

Poin utama

Cash on delivery as a benefit: Listing COD next to discounts lowers the barrier for shoppers who avoid online payment.

Reformulation messaging: Stating what changed and what stayed the same (shades) reassures existing fans while attracting new buyers.

Hashtag-led identity: A short self-expression hashtag gives a consistent hook across site and social.

Hal yang umumnya perlu kehati-hatian pada ungkapan di industri ini

Indonesian cosmetics ads generally need care with long-wear or transfer-proof claims and ingredient benefits, which should be supportable, and with products' registration with the national authority.

Ini memperkenalkan isu umum dan tidak menilai apakah ungkapan pada LP ini sesuai.