Analyse de la LP de Beyoung : Porque sua pele merece mais do que o Básico

Comment cette LP vend

A Brazilian skincare and makeup brand's store homepage targeting shoppers who want tech-driven, multifunctional products. It leads with shopping perks (free shipping, cashback, interest-free installments), organizes products by active ingredient and concern, and uses a large customer-count claim plus video stories of real users as social proof.

Cible

Brazilian consumers interested in ingredient-led skincare and makeup (vitamin C, niacinamide, retinol, etc.) who value vegan, cruelty-free products

Message principal

Porque sua pele merece mais do que o Básico

Prix et remise

FRETE GRÁTIS ACIMA DE R$100; GANHE 15% DE CASHBACK; PARCELE EM ATÉ 6X SEM JUROS

CTA

COMPRAR AGORA

Argument

Prix basIngrédients, qualité et exigenceRésultats et chiffresAvis et témoignages

Offre

Prix promotionnelCadeaux et avantages

Contenu de la LP (de haut en bas)

1. Promo bar

   A looping banner repeats free shipping, cashback and interest-free installment benefits.

   GANHE 15% DE CASHBACK
2. Navigation by active ingredient

   Menus let shoppers browse by category, by specific active ingredient and by concern such as acne or pigmentation.

   ATIVOS
3. First view

   A brand message positions the products as going beyond basic skincare, followed by tabs for best-sellers, launches and offers.

   Porque sua pele merece mais do
4. Best-sellers

   Top products and kits are listed with sale vs regular price, percentage off and installment amounts.

   MAIS VENDIDOS
5. Launches

   New products, including sunscreen and body splashes, are shown with discounts.

   Lançamentos
6. Social proof

   A claim about the number of people who have used the brand introduces video content of real users' routines.

   Mais de 1 milhão de pessoas
7. Shoppable product cards

   Quick-buy cards show review counts, size options and add-to-cart directly on the homepage.

   ADICIONAR AO CARRINHO

Les résumés sont l'analyse de Doyle. Les passages entre guillemets sont extraits du texte de la LP (source : la page d'origine à droite).

Points à retenir

Ingredient-first navigation : Letting shoppers browse by active ingredient serves an informed audience that searches for specific actives rather than brand names.

Perks repeated above the fold : Cashback, free shipping and installments are surfaced constantly, keeping purchase barriers top of mind.

User videos after a scale claim : Pairing a large customer number with real-user videos combines quantitative and emotional proof.

Points qui demandent généralement de la prudence dans les formulations de ce secteur

In Brazilian cosmetics ads, efficacy claims linked to actives (e.g. lifting, whitening, collagen) and large usage figures generally need substantiation, and "before vs. sale price" displays should reflect real reference prices.

Il s'agit d'une présentation de points généraux, et non d'un jugement sur la conformité des formulations de cette LP.