Analyse de la LP de Cosmed Cosmeceuticals : CİLDİNİZE İYİ GELEN DOKUNUŞ

Comment cette LP vend

The online store home page of a cosmeceutical skin, hair and body care brand. It stacks several promotions (second-item discounts and a coupon code above a basket threshold), then sells by routine step, a seasonal featured line with sale prices, monthly best sellers and a skin-type selector.

Cible

Skin care buyers in Turkey looking for active-ingredient products for acne-prone, oily, sensitive or dry skin

Message principal

CİLDİNİZE İYİ GELEN DOKUNUŞ

Prix et remise

SUPER300 KODU İLE 1200 TL VE ÜZERİ 300 TL İNDİRİM / 2. ÜRÜNE %35 İNDİRİM

CTA

Sepete ekle

Argument

Prix basÉdition limitée et offre du momentIngrédients, qualité et exigenceSolution à un problème

Offre

Prix promotionnel

Contenu de la LP (de haut en bas)

1. Promotion ticker

   A scrolling bar repeats second-item discounts and a coupon code that takes a fixed amount off larger baskets.

   2. ÜRÜNE %35 İNDİRİM FIRSATLAR
2. Routine steps

   Frames the range as a four-step routine: cleanse, serum, moisturise, protect.

   1. Arındırma
3. Seasonal featured line

   Highlights an acid- and retinol-based line for the new season with sale prices and an add-all-to-basket option.

   Sonbahara hazır mısınız?
4. Best sellers

   Shows this month's most chosen products, mostly cleansers and a retinol serum, with sale versus normal prices.

   Bu Ayın En Çok Tercih Edilenle
5. New product launch

   Announces a new personal care line with a bold, rule-breaking tone and a link to the collection.

   BAKIMIN KURALLARINI YENİDEN YA
6. Shop by skin type

   Lets visitors pick their skin type and filter by price range to see matching products.

   Cilt Tipini Seç

Les résumés sont l'analyse de Doyle. Les passages entre guillemets sont extraits du texte de la LP (source : la page d'origine à droite).

Points à retenir

'Add all to basket' for a line : Offering a one-click bundle of a whole routine line raises order value and simplifies choice.

Routine as navigation : Numbered routine steps help shoppers who know their goal but not which product type to start with.

Skin-type selector with price filter : Combining need and budget filters on the home page shortens the path to a suitable product.

Points qui demandent généralement de la prudence dans les formulations de ce secteur

Skin care ads in Turkey generally need care with claims about acne, spots or anti-ageing results, which can be read as medical effects, and with sale prices versus reference prices, which should be accurate.

Il s'agit d'une présentation de points généraux, et non d'un jugement sur la conformité des formulations de cette LP.