Is the advertising your agency runs
wasting money?

Just connect Google Ads, Meta Ads and more, and from the last 30 days of results it automatically finds "where money is spent without results" and "gaps in account management", then shows the amount that may be wasted.

Diagnose for free Free — just sign up and connect your ad account. Your numbers are used only within your account and never shared.

What we check

Search terms without results

Search terms that cost money but have 0 CV. Reveals forgotten negative keywords.

Keywords and placements without results

Keywords, and placements such as on Meta, that spent more than one CPA's worth without a result.

High-CPA campaigns

Campaigns costing 2x or more of the overall CPA, and how much you would have saved at the overall CPA.

Skew by region, age and gender

Regions, age groups and genders that take spend but perform poorly.

CV tracking gaps

When there are clicks but 0 CV, tracking may be missing or broken.

Number of ads

Campaigns with only one ad, so nothing is being compared or improved.

How it works

  1. Sign up for Doyle for free (email or Google account)
  2. Connect ad accounts such as Google Ads and Meta Ads (read-only; your ads are not changed)
  3. Open "Ad Account Check-up" in the menu. You get a score, the amount that may be wasted, and a list of what to review

Even if an agency runs your ads, you can diagnose them as long as you have view access to the ad account. Use the results to ask your agency "what is this spend for?"

Diagnose for free

The diagnosis is free. Automatic daily reports, AI improvement proposals and more are available on paid plans.